线上线下混合式教学模式在“药物分析”教学中的应用探索     

韦林洪  丁娟芳  于智勇 《扬州教育学院学报》2020,(1):84-86,91

线上线下混合式教学是传统教学和信息化教学相结合的一种新型教学模式,它克服了传统教学“满堂灌”的现象,能够调动学生学习的积极性、主动性和创造性,受到教育工作者的广泛关注。本文从线上线下混合式教学的设计与组织、教学过程的质量监控、教学评价体系的构建和教学反思四个方面探索了线上线下混合式教学模式在“药物分析”教学中的应用与实践,为高职院校线上线下混合式教学的应用提供思路。  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

大学生思政课自主学习面临的“微”干扰及应对研究     

朱景林 《当代教育理论与实践》2021,13(2):26-31

微时代大学生思政课自主学习享有网络信息带来的便捷,同时也面临网络裹挟的一些干扰。克服这些干扰还存在一些主要障碍,需要在提高学生意识形态的鉴别力、增强自主学习环境的塑造力、提高教师自身网络教育的驾驭力和提升网络学习的保障力等方面下功夫。  相似文献   

Business Intelligence Capabilities and Firm Performance: A Study in China     

《International Journal of Information Management》2021

The development of artificial intelligence (AI) technology expands the boundary of business practice, inducing the emergence and application of business intelligence (BI) that has promoted the transformation of information techniques to optimize business decision and operation. However, there is a lack of theoretical consensus and measurement of the technology embedded in BI at present. This study exploratively develops the Sense-Transform-Drive (STD) conceptual model of BI based on dynamic capabilities theory and organizational evolutionary theory to explain the core BI capabilities. By using factoring analysis and structural equation modeling analysis, we extract the latent constructs and empirically verify the validity of the STD model and further examine the correlation and mode of interaction of the three core BI capabilities and the impact of BI application on firm performance in the real economy with a sample contextual to Chinese business practices. The study results show that there are direct and high-intensity cumulative positive effects among the structural components of the STD conceptual model and BI-related dynamic capabilities can enhance operating efficiency and firm performance.  相似文献   

人工智能时代情报学发展走向之辨——对本体论、感知论、方法论、服务论的再思考     

曹文振  赖纪瑶  王延飞 《情报学报》2020,39(5):557-564

人工智能相关技术的迅猛发展和逐步普及,使得情报学难以避免人工智能的融合趋势,无论这种融合是主动为之或是被动选择。然而学界对人工智能时代情报学学科的发展走向并未予以充分探讨,大部分研究均将焦点置于大数据与下一代互联网环境中进行论述。本研究将人工智能时代情报学学科走向解构为"本体论""感知论""方法论""服务论"四个论题,对每个论题借由理论面向与实践面向的二分法展开阐释,并从整体视角上提出应在人工智能洪流中找准情报学定位,不能忽视"人"在情报学中的价值以及重视跨学科融合、跨领域应用的发展趋势。  相似文献   

高校思想政治理论课实践育人的新路径--大学生宿舍管理和思想政治教育的融合     

周慧 《滁州职业技术学院学报》2020,(1):30-32,36

学生宿舍作为学生生活的重要场所,日益成为高校思想政治教育工作的重要阵地,怎样采用行之有效的管理方式来加强宿舍学生思想政治教育,建立学生宿舍温暖、和谐的同学关系,实现大学生宿舍管理和思想政治教育的有效融合是高校思想政治理论课实践育人的一个新路径。  相似文献   

影响高职思政课学生学习效果的关键因素与对策     

高衍玉 《教育教学论坛》2020,(3):369-370

高职思想政治课的学习效果直接关系到立德树人这一根本任务的落实。在影响高职思想政治课学习效果的诸多因素中,学生自身需求是关键因素。针对这一关键因素,高职思想政治课教师需要综合运用多种措施满足学生需求,提高思想政治课学习效果,真正落实立德树人的根本任务。  相似文献   

从传递信息到营造体验:体育传播产品转型初探——基于传播游戏理论的考察     

付晓静  潘陈青  罗幽诗 《武汉体育学院学报》2020,54(2):11-17

传播游戏理论强调传播作为一种主观性游戏的存在，体育传播与此具有天然的契合点。该文在界定体育传播产品内涵、分析传播游戏理论观点的基础上，提出体育传播产品要从传递信息走向营造体验，要开发体育视频资源，利用VR技术增强赛事体验，借助机器人提升体育信息传播速度，采用数据可视化增强体育传播的趣味性与观赏性。  相似文献   

高校健身气功课程探析     

李盛唐  刘琛  王德忠 《中华武术(研究)》2020,(4):125-128

健身气功作为一项民族传统体育项目,有着悠久的历史,具有养生、促进身心健康的功效。本文运用文献资料法等研究方法对我国高校健身气功课程建设情况进行研究分析,探析高校健身气功课程建设过程中存在的问题,并且对这些问题提出相关的建议和对策,希望能够为高校健身气功课程更加合理、科学的开设提供理论参考。  相似文献   

Difference score reliabilities within the RIAS-2 and WISC-V     

Ryan L. Farmer  Samuel Y. Kim 《Psychology in the schools》2020,57(8):1273-1288

Many prominent intelligence tests (e.g., Wechsler Intelligence Scale for Children, Fifth Edition [WISC-V] and Reynolds Intellectual Abilities Scale, Second Edition [RIAS-2]) offer methods for computing subtest- and composite-level difference scores. This study uses data provided in the technical manual of the WISC-V and RIAS-2 to calculate reliability coefficients for difference scores. Subtest-level difference score reliabilities range from 0.59 to 0.99 for the RIAS-2 and from 0.53 to 0.87 for the WISC-V. Composite-level difference score reliabilities generally range from 0.23 to 0.95 for the RIAS-2 and from 0.36 to 0.87 for the WISC-V. Emphasis is placed on comparisons recommended by test publishers and a discussion of minimum requirements for interpretation of differences scores is provided.  相似文献